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Small service businesses : advertising attitudes and the use of digital and social media marketing
Cole, Henry S.
;
DeNardin, Tom
;
Clow, Kenneth E.
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 203-212
Persistent link: https://www.econbiz.de/10011798681
Saved in:
2
College image : a strategic marketing dilemma
Stevens, Robert E.
;
McConkey, C. William
;
Cole, Henry S.
; …
- In:
Services marketing quarterly
29
(
2007/08
)
3
,
pp. 99-113
Persistent link: https://www.econbiz.de/10003756465
Saved in:
3
Advertising Strategy Viewpoints: Differences in Service Providers and Small Business Users
Dunn, Paul
;
Stevens, Robert E.
;
Cole, Henry S.
- In:
Services marketing quarterly
24
(
2002
)
2
,
pp. 61
Persistent link: https://www.econbiz.de/10007034791
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