Small service businesses : advertising attitudes and the use of digital and social media marketing
Year of publication: |
October-December 2017
|
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Authors: | Cole, Henry S. ; DeNardin, Tom ; Clow, Kenneth E. |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 38.2017, 4, p. 203-212
|
Subject: | Advertising attitudes | digital marketing | small service business | social media | social media marketing | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | KMU | SME |
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