The financial and banking services are offered by the banks to their customers reflect, in their essence, the character of the process oriented through the market and the customer. The quality of the procedural elements - the contact personnel (human resources), the physical support of the...

The elimination of the constraints related to distance, service demand increase and service accessibility, from the perspective of their commercial capacity, have encouraged service companies to invest abroad, with the desire to identify new clients and to use their specific competitive...

The declared aim of this paper is to be an attempt to analyze the opinions regarding the corporate sustainability and responsibility that’s providing to formulate a combination of diagnosis and prognosis, assessing the past and present conditions of corporate responsibility and the way ahead...

On the saturated market area by the banking service offers, the interest rate isn’t certainly the only factor which determines the customers’ freedom choice between formal and informal because certainly it keeps in touch with the other factors such as the flexibility of loan terms is at...

Entering into the international market is placed into the strategies area to geographical diversification which offer to companies a profitable source of growth. The “products – market/strategy” area is associated with the interdependency between the decisions that need to be made by...

The economic growth and the research of the inflation, as objectives of the monetary policy of a country, are a major problem for all the monetary authorities of all countries and a priority for economic analyses from different times. The fact that in the 20th century, all countries have known...

The international financial crisis during these last years has provided the effects in the most economies of the world, forcing the affected countries to grow the credit demand to mitigate the impact of this financial crisis into their economy. The International Monetary Fund (IMF) extended the...

Consumers put in the new circumstances of the European Union area is in the processof adapting behavior in market relations, the conditions in which enjoys growing prosperity, theincreased degree of civilization. How businesses will respond to their offer of goods to therequirements of the...

A competitive marketing strategy will be ecological if: • on proposed to green customers and it’s proving the attractivity for they; • is based on at least one soustanable competititve advantage ; • improuves the enterprise’s marketing position as an ecological actor ; • perhaps to...