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Cook, William A.
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COOK, WILLIAM A.
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Dunn, Theodore F.
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Journal of advertising research
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6
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Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias
Gittelman, Steven
;
Lange, Victor
;
Cook, William A.
; …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10011397048
Saved in:
2
The impact of mindfulness on leadership effectiveness in a health care setting : a pilot study
Wasylkiw, Louise
;
Holton, Judith
;
Azar, Judith
;
Cook, …
- In:
Journal of health organization and management
29
(
2015
)
7
,
pp. 893-911
Persistent link: https://www.econbiz.de/10011449624
Saved in:
3
Is mobile a reliable platform for survey taking? : defining quality in online surveys from mobile respondendts
Cook, William A.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10010383791
Saved in:
4
You can't put a price tag on a survey participant's enjoyment : the latest findings from the ARF's "Foundations of quality" research
Walker, Robert W.
;
Cook, William A.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 254-257
Persistent link: https://www.econbiz.de/10010199620
Saved in:
5
GUEST EDITORIAL - The Soul of the Meaningful Advertisement
Cook, William A.
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008051957
Saved in:
6
Ad testing
Baldinger, Allan L.
;
Cook, William A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 487-505)
.
2006
Persistent link: https://www.econbiz.de/10003420650
Saved in:
7
Editorial: IMC's Fuzzy Picture: Breakthrough or Breakdown?
COOK, WILLIAM A.
- In:
Journal of Advertising Research
44
(
2004
)
01
,
pp. 1-2
Persistent link: https://www.econbiz.de/10005264817
Saved in:
8
How Customers Think: Essential Insights into the Mind of the Market: by Gerald Zaltman, Harvard Business School Press, February 2003, ISBN: 1578518261, $29.95, 352 pp.
COOK, WILLIAM A.
- In:
Journal of Advertising Research
44
(
2004
)
02
,
pp. 216-218
Persistent link: https://www.econbiz.de/10005264827
Saved in:
9
How the Pursuit of ROMI Is Changing Marketing Management
COOK, WILLIAM A.
;
TALLURI, VIJAY S.
- In:
Journal of Advertising Research
44
(
2004
)
03
,
pp. 244-254
Persistent link: https://www.econbiz.de/10005264834
Saved in:
10
How the Pursuit of ROMI Is Changing Marketing Management
Cook, William A.
;
Talluri, Vijay S.
- In:
Journal of advertising research
44
(
2004
)
3
,
pp. 244-254
Persistent link: https://www.econbiz.de/10006503567
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