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Search: person:"Coolsen, Michael K."
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Quesenberry, Keith A.
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Journal of current issues and research in advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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What makes Facebook brand posts engaging? : a content analysis of Facebook brand post text that increases shares, likes, and comments to influence organic viral reach
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 229-244
Persistent link: https://www.econbiz.de/10012243129
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2
Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
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3
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
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