What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Year of publication: |
2014
|
---|---|
Authors: | Quesenberry, Keith A. ; Coolsen, Michael K. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 4, p. 437-454
|
Subject: | Fernsehwerbung | Television advertising | Sportveranstaltung | Sport event | Werbewirkung | Advertising effects | Werbeplanung | Advertising planning | Werbepsychologie | Psychology of advertising | USA | United States | 2010-2011 |
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