Purpose: To help brands persuasively communicate their environmentally responsible initiatives, this study aims to involve two experiments, examining the impact of brand schema, information transparency and skepticism toward climate change for brands both familiar and unfamiliar to US...

Purpose: Social media and sustainability are changing Chinese consumers’ consumption behavior in notable ways. Few apparel industry sustainability efforts are enforced or well known in China. As China operates its own social media sites, it is necessary to study Chinese social media, rather...

Purpose: The apparel industry is often scrutinized for its lack of environmental stewardship, and thus pro-environmental initiatives have been of significant consideration among apparel brands in recent years. However, one personality trait of specific concern to brand marketers is consumer...

type="main" <p>Most of the literature treats boycotting and buycotting – which collectively comprise political consumerism – as homogeneous acts, reflecting a single mode of behavior. However, several key differences between boycotts and buycotts suggest that the predictors of boycotting should...</p>

The relationship between environmentalism and land use is increasingly salient in many communities. In this paper we examine how attitudes toward the environment —- as measured by the New Ecological Paradigm (Duncan et al. 2007 —- and contact with farmers and agribusiness —- as measured by...