Doyle, James D.; Heslop, Louise A.; Ramirez, Alex; … - In: Management Research Review 35 (2012) 9, pp. 837-856
Purpose – The blogosphere is an active arena for the communication of topic‐area claims by marketer and non‐marketer sources. Determinants of influence in the blogosphere have not been well documented. The purpose of this paper is to investigate trust in bloggers, in a framework involving...