Cue incongruity in wine personality formation and purchasing
Year of publication: |
2010
|
---|---|
Authors: | Heslop, Louise A. ; Cray, David ; Armenakyan, Anahit |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 22.2010, 3, p. 288-307
|
Subject: | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Wein | Wine | Konsumentenverhalten | Consumer behaviour |
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