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Industrial marketing management : the international journal for industrial and high-tech firms
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A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefits
Hunter, Lisa M.
;
Kasouf, Chickery J.
;
Celuch, Kevin G.
; …
- In:
Industrial marketing management : the international …
33
(
2004
)
2
,
pp. 145-154
Persistent link: https://www.econbiz.de/10006249658
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