Purpose: This study aims to investigate the role of market orientation (MO) in improving learning for innovation in small and medium-sized enterprises (SMEs) through the facilitation of the organisational structure and links to innovation. Design/methodology/approach: The data for this research...

Purpose: This paper aims to focus on the innovation practices of small family businesses (rural farmers) living in border areas. Previous studies on small rural businesses have a low level of knowledge of innovation practices. The author acknowledges that technological innovation affects small...

Purpose – While literature has examined market orientation, it is limited with respect to small businesses. More specifically, previous research has not considered empirically the relationship between small business market orientation and environmental uncertainty. Due to resource constraints,...