The relationship between small business market orientation and environmental uncertainty
Year of publication: |
2012
|
---|---|
Authors: | Didonet, Simone ; Simmons, Geoff ; Díaz‐Villavicencio, Guillermo ; Palmer, Mark |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 30.2012, 7, p. 757-779
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brazil | Small enterprises | Marketing strategy | Market orientation | Competitive advantage | Small business marketing | SME marketing | Environmental uncertainty |
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