Preface -- Acknowledgments -- About the author -- The postmodern impact assessment and problems of the mind -- Five guiding principles for postmodern impact assessments -- The first principle: establish the impact horizon -- The second principle : align impact measures to core values -- The...

1. The postmodern impact assessment and problems of the mind -- 2. Five guiding principles for postmodern impact assessments -- 3. The first principle : establish the impact horizon -- 4. The second principle : align impact measures to core values -- 5. The third principle : consider and align...

As marketers and researchers we understand quality from the consumer's perspective, and throughout contemporary service quality literature there is an emphasis on what the consumer is looking for, or at least that is the intention. Through examining the underlying assumptions of dominant service...