Nikolić, Milan; Djordjević, Deja; Ćoćkalo, Dragan - In: Journal of East European management studies : JEEMS 12 (2007) 2, pp. 152-173
The paper presents the results of the research on certain aspects of PR function in Serbian companies. 70 PR managers were polled, and it is estimated that they represent a third of the total number of PR managers in Serbia. 29 questions were asked, and they were divided into three...