The order of present day business being global, a constant adaptation and reinvention of marketing strategies is imperative so as to face the challenge of satisfying the local customers in the global markets. In the Retail sector, India is currently witnessing tremendous growth; but there has...

Marketing is an amazing story, an incredible function and perhaps the most challenging thing because of the certainty of an event called quot;changequot;. Because of this, a product and its marketing strategies need to adjust itself to the changes. This has lead to the theories of Product Level...