Iranmanesh, Mohammad; Senali, Madugoda Gunaratnege; … - In: Journal of Islamic Marketing 13 (2021) 9, pp. 1901-1917
Purpose: The halal food market is a large and fast-growing market. To maintain and boost the growth of the halal food industry, scholars have attempted to understand the behaviour of Muslims and non-Muslims towards halal food. To advance understating of previous studies on behaviour towards...