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Search: person:"Day, George"
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Marktforschung
25
Marketingforschung
21
Strategisches Management
16
Theorie
16
Theory
16
USA
16
United States
15
Marketing
13
Marketingmanagement
13
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11
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Consumer behaviour
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English
108
Undetermined
95
German
3
Hungarian
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Author
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Day, George S.
172
Aaker, David A.
30
Kumar, V.
16
Day, George Game
15
Schoemaker, Paul J.H.
11
Day, George
9
Schoemaker, Paul J.
9
Day, William
7
Day, George S
5
Moorman, Christine
5
Montgomery, David B.
4
Day, George H.
3
Leone, Robert P.
3
Reibstein, David J.
3
Snyder, Scott A.
3
Wensley, Robin
3
Darroch, Jenny
2
Schoemaker, Paul J. H.
2
Shea, Gregory P.
2
Shocker, Allan D.
2
Slater, Stan
2
Tigert, Douglas J.
2
Adams, Marjorie E.
1
Anderson, Erin
1
Assael, Henry
1
Bens, Katrina J.
1
Biervert, Bernd
1
Brandt, William K
1
Brandt, William K.
1
Cobden, Richard
1
Cook, Hugh L.
1
Day, George Sutherland
1
Day, Theodore E.
1
Deighton, John
1
Dennis, Roger
1
Derber, Charles
1
Deutscher, Terry
1
Dougherty, Deborah
1
Dunkelberg, William C.
1
Eggert, Andreas
1
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Wharton School <Philadelphia, Pa.>
2
U.S. Department of Agriculture, Washington
1
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Journal of marketing
16
MIT sloan management review
12
Marketing management : a quarterly business management publication of the American Marketing Association
6
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
California management review
4
Harvard business review : HBR
4
MSI reports : working paper series
4
Report / Marketing Science Institute
4
Strategy & Leadership
4
Strategy & leadership : a publication of Strategic Leadership Forum
4
California management review : CMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of advertising research
3
Long range planning : LRP ; international journal of strategic management
3
Sloan management review
3
Strategic marketing : planning, implementation, and control
3
Business strategy review
2
Consumer behavior : Theory and application
2
Journal of contemporary business
2
Operations research, Management science : OR MS ; the international literature digest
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Wiley series in marketing
2
Behavioral and management science in marketing
1
Business Horizons
1
Business horizons
1
Business policy and strategy : selected readings
1
Consumer behavior : theoretical sources
1
Corporate social accounting
1
European Management Journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Evolving and emerging issues in marketing strategy
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Foreign Agriculture Report, Office of Foreign Agricultural Relations, U.S. Department of Agriculture
1
Foreign agriculture
1
Handbook of marketing
1
Journal of Consumer Research
1
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Source
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ECONIS (ZBW)
128
OLC EcoSci
48
USB Cologne (EcoSocSci)
21
RePEc
4
Other ZBW resources
4
BASE
1
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81
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2004
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10004539406
Saved in:
82
Capabilities for forging customer relationships
Day, George S.
- In:
Managing customer relationships : a strategic framework
,
(pp. 363-370)
.
2004
Persistent link: https://www.econbiz.de/10002185219
Saved in:
83
Driving Through the Fog: Managing at the Edge
Day, George S.
;
Schoemaker, Paul J.H.
- In:
Long range planning : LRP ; international journal of …
37
(
2004
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10005884008
Saved in:
84
Peripheral Vision: Sensing and Acting on Weak Signals
Day, George S.
;
Schoemaker, Paul
- In:
Long range planning : LRP ; international journal of …
37
(
2004
)
2
,
pp. 117-122
Persistent link: https://www.econbiz.de/10005884016
Saved in:
85
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
Day, George S.
;
Deighton, John
;
Narayandas, Das
; …
- In:
Journal of marketing
68
(
2004
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10005929510
Saved in:
86
The capabilities of market-driven organizations
Day, George S.
-
1993
Persistent link: https://www.econbiz.de/10000877708
Saved in:
87
INTERNET STRATEGY - Shakeouts in Digital Markets: Lessons from B2B Exchanges
Day, George S.
;
Fein, Adam J.
;
Ruppersberger, Gregg
- In:
California management review : CMR
45
(
2003
)
2
,
pp. 131
Persistent link: https://www.econbiz.de/10006613299
Saved in:
88
Creating a Superior Customer-Relating Capability - Companies with a sustainable advantage in customer relationships display an unwavering focus -- In orientation, configuration and...
Day, George S.
- In:
MIT sloan management review
44
(
2003
)
3
,
pp. 77-82
Persistent link: https://www.econbiz.de/10006256644
Saved in:
89
Feeding the Growth, Strategy - Marketing must play a larger role in corporate growth discussions.
Day, George S.
- In:
Marketing management : a quarterly business management …
12
(
2003
)
6
,
pp. 14-21
Persistent link: https://www.econbiz.de/10007231607
Saved in:
90
Creating a superior customer-relating capability : Report No. 03-101
Day, George S.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10009893383
Saved in:
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