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Search: person:"DeMotta, Yoshiko"
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Consumer behaviour
4
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4
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2
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1
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1
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1
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Implizite Kontrakte
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attribution
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cause-related marketing
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DeMotta, Yoshiko
7
Sen, Sankar
5
Hildebrand, Diogo
3
Kongsompong, Kritika
2
Chao, Mike Chen-Ho
1
Janssen, Catherine
1
Kramer, Thomas
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Valenzuela, Ana
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Marketing letters : a journal of research in marketing
1
Psychology & Marketing
1
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ECONIS (ZBW)
5
OLC EcoSci
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1
Low-fit cause-related marketing : when and why do consumers respond positively?
DeMotta, Yoshiko
;
Janssen, Catherine
;
Sen, Sankar
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 281-298
Persistent link: https://www.econbiz.de/10014534650
Saved in:
2
Dialectical thinking as a driver of charitable giving
DeMotta, Yoshiko
- In:
Psychology & Marketing
38
(
2021
)
9
,
pp. 1404-1416
Persistent link: https://www.econbiz.de/10012633137
Saved in:
3
How psychological contracts motivate employer-brand patronage
DeMotta, Yoshiko
;
Sen, Sankar
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10011730654
Saved in:
4
Consumer responses to corporate social responsibility (CSR) contribution type
Hildebrand, Diogo
;
DeMotta, Yoshiko
;
Sen, Sankar
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 738-758
Persistent link: https://www.econbiz.de/10011780549
Saved in:
5
The effect of dialectical thinking on the integration of contradictory information
DeMotta, Yoshiko
;
Chao, Mike Chen-Ho
;
Kramer, Thomas
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10011479121
Saved in:
6
In-group and out-group influences on the consumption behavior of minority groups : the case of gay men
Hildebrand, Diogo
;
DeMotta, Yoshiko
;
Sen, Sankar
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 70-78
Persistent link: https://www.econbiz.de/10009774952
Saved in:
7
In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men
Hildebrand, Diogo
;
DeMotta, Yoshiko
;
Sen, Sankar
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 70-78
Persistent link: https://www.econbiz.de/10010122827
Saved in:
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