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Marktform Oligopol
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Werbungsbetrieb
1
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Deal, Kenneth R.
2
Butterfield, David W.
1
Kubursi, Atif A.
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Operations research
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ECONIS (ZBW)
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OLC EcoSci
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Measuring the Returns to Tourism Advertising
Butterfield, David W.
;
Deal, Kenneth R.
;
Kubursi, Atif A.
- In:
Journal of travel research : a quarterly publication of …
37
(
1998
)
1
,
pp. 12-20
Persistent link: https://www.econbiz.de/10006918284
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2
Optimizing advertising expenditures in a dynamic duopoly
Deal, Kenneth R.
- In:
Operations research
27
(
1979
)
4
,
pp. 682-692
Persistent link: https://www.econbiz.de/10002064138
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