Dean, David; Suhartanto, Dwi; Pujianti, Ferty Nadya - In: Journal of Islamic Marketing 13 (2021) 12, pp. 2798-2814
Purpose: This study aims to examine the role of social media influencers (SMI) in millennial behavioural intentions towards Islamic banks, from the perspective of both bank clients and non-clients. Design/methodology/approach: Of the 484 Indonesian millennials in the sample, 278 were clients...