Millennial behavioural intention in Islamic banks : the role of social media influencers
Year of publication: |
2022
|
---|---|
Authors: | Dean, David ; Suhartanto, Dwi ; Pujianti, Ferty Nadya |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 12, p. 2798-2814
|
Subject: | Behavioural intention | Image | Islamic bank | Social media influencer | Trust | Social Web | Social web | Islamisches Finanzsystem | Islamic finance | Konsumentenverhalten | Consumer behaviour |
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