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Search: person:"Dekimpe, Marnik G."
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Dekimpe, Marnik G.
174
Hanssens, Dominique M.
31
Gielens, Katrijn
29
Deleersnyder, Barbara
26
Steenkamp, Jan-Benedict E. M.
22
Heerde, Harald J. van
17
Geyskens, Inge
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Parker, Philip M.
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Croux, Christophe
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Lamey, Lien
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Koll, Oliver
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Pauwels, Koen
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Sarvary, Miklos
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Dekimpe, Marnik G
4
Dewitte, Siegfried
4
Gijsbrechts, Els
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Bruyneel, Sabrina
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3
Keller, Kristopher Oliver
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23
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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179
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1
Persistence modeling in marketing : descriptive, predictive, and normative uses
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 91-97
Persistent link: https://www.econbiz.de/10014631582
Saved in:
2
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
3
Mind the gap : national brands' sensitivity to price and line-length differentials at hard discounters versus conventional retailers
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10015065154
Saved in:
4
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
5
Cross-national differences in market response : line-length, price, and distribution elasticities in 14 indo-pacific rim economies
Datta, Hannes
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 251-270
Persistent link: https://www.econbiz.de/10013258017
Saved in:
6
Household and retail panel data in retailing research : time for a renaissance?
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 104-113
Persistent link: https://www.econbiz.de/10014527097
Saved in:
7
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
8
Retailing in times of soaring inflation : what we know, what we don't know, and a research agenda
Dekimpe, Marnik G.
;
Heerde, Harald J. van
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10014461655
Saved in:
9
Proximity-store introductions : a new route to big-box retailer success?
Dekimpe, Marnik G.
;
Gijsbrechts, Els
;
Gielens, Katrijn
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 621-633
Persistent link: https://www.econbiz.de/10014465664
Saved in:
10
A global perspective on the marketing mix across time and space
Wichmann, Julian R. K.
;
Uppal, Abhinav
;
Sharma, Amalesh
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
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