Persistence modeling in marketing : descriptive, predictive, and normative uses
Year of publication: |
2024
|
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Authors: | Dekimpe, Marnik G. ; Hanssens, Dominique M. |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 2, p. 91-97
|
Subject: | marketing mix | time series models | Theorie | Theory | Zeitreihenanalyse | Time series analysis | Marketingmanagement | Marketing management | Prognoseverfahren | Forecasting model |
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