Lamey, L.; Deleersnyder, Deleersnyder, B.; Dekimpe, … - Erasmus Research Institute of Management (ERIM), … - 2005
This study investigates the cyclical dependence of private-label success in four countries. The results show that private-label share behaves countercyclically. Moreover, asymmetries are present in both the extent and speed of up- and down-ward movements in private-label share over the business...