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Inside marketing : practices, ideologies, devices
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Consumer segmentation in practice : an ethnographic account of slippage
Sunderland, Patricia L.
;
Denny, Rita Mary Taylor
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 137-161)
.
2011
Persistent link: https://www.econbiz.de/10008937371
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Doing anthropology in consumer research
Sunderland, Patricia L.
;
Denny, Rita Mary Taylor
-
2007
Persistent link: https://www.econbiz.de/10003517742
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3
Doing anthropology in consumer research
Sudnerland, Patricia L.
;
Denny, Rita Mary Taylor
-
2007
Persistent link: https://www.econbiz.de/10004898741
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