Doing anthropology in consumer research
Year of publication: |
2007
|
---|---|
Authors: | Sudnerland, Patricia L. ; Denny, Rita Mary Taylor |
Publisher: |
Walnut Creek : Left Coast Pr. |
Subject: | Ökonomische Anthropologie | Verbraucherforschung | Marktforschung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Robertson, Thomas S., (1991)
-
Lürssen, Jürgen, (1989)
-
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard, (1995)
- More ...
-
Doing anthropology in consumer research
Sunderland, Patricia L., (2007)
-
Consumer segmentation in practice : an ethnographic account of slippage
Sunderland, Patricia L., (2011)
- More ...