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Kellogg on marketing : the marketing faculty of the kellog school of management
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Creating value to disrupt markets
Krishnamurthi, Lakshman
;
Devine, Rebecca
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 53-70)
.
2023
Persistent link: https://www.econbiz.de/10014283152
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