Creating value to disrupt markets
Year of publication: |
2023
|
---|---|
Authors: | Krishnamurthi, Lakshman ; Devine, Rebecca |
Published in: |
Kellogg on marketing : the marketing faculty of the kellog school of management. - Hoboken, New Jersey : Wiley, ISBN 978-1-119-90624-7. - 2023, p. 53-70
|
Subject: | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Disruptive Innovation | Disruptive innovation | Betriebliche Wertschöpfung | Value creation |
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