Purpose: This article examines the impact of experience on rural households' preferences for microfinance attributes, using household data from Sichuan province in China. Design/methodology/approach: We use the Bayesian updating method to account for the learning process involved in acquiring...

Purpose: The purpose of this paper is to examine smallholders’ preferences and willingness to pay for microcredit products with varying attribute combinations, in order to contribute to the debate on the optimal design of rural microcredit. Design/methodology/approach: Data used in this study...