Purpose The sports industry is a forerunner in the international quest for talent as the search by sport clubs and the corresponding self-initiated expatriation of athletes starts at a very early age. The purpose of this paper is to address this phenomenon by exploring the experiences of...

Purpose Floorball is a Swedish sports innovation which emerged and started to be played about 40 years ago. The purpose of this paper is to explore value capturing in this relatively new sport and the various contributions made by different actors towards market development of the sport....

Purpose – The purpose of this paper is to describe and explain the advertising behavior seen as an activation strategy performed by Olympic sponsors in an emerging market context. It provides insights into the strategic goals related to sponsorship. Design/methodology/approach – The...

Asian Inward and Outward FDI brings together both works from researchers in international business and economic geography. The book is aimed for both scholars with interest in macro and micro economic impact of new flows of FDI.