Nicholls, J.A.F.; Roslow, Sydney; Dublish, Sandipa; … - In: International Marketing Review 13 (1996) 6, pp. 6-21
Explores the universality of Belk’s concept of situational variables in their relationship with consumer purchase within two different cultures. Considers the relationship of five empirical dimensions with two measures of consumer purchase behaviour. The five empirical manifestations of the...