Search Results - person:"Ducoffe, Robert H."

The effects of animated banner and pop-up ads on commercial Web sites

Gao, Yuan; Koufaris, Marios; Ducoffe, Robert H. - 2005

Persistent link: https://www.econbiz.de/10003337583

An Experimental Study of the Effects of Promotional Techniques in Web-Based Commerce

Gao, Yuan; Koufaris, Marios; Ducoffe, Robert H. - In: Journal of Electronic Commerce in Organizations (JECO) 2 (2004) 3, pp. 1-20

This paper explores the effects of two specific message delivery techniques frequently adopted by online stores: continuously animated site banners and unexpected pop-up ads. Results from 128 surveys collected in a 2x2 factorial design showed that each of the two techniques had a significant...

Persistent link: https://www.econbiz.de/10011140262

Advertising Value and Advertising on the Web

Ducoffe, Robert H. - In: Journal of advertising research 36 (1996) 5, pp. 21-36

Persistent link: https://www.econbiz.de/10006530770

A simultaneous-equation analysis of pricing, circulation, and advertising revenue for leading consumer magazines

Kalita, Jukti Kumar - In: The journal of media economics 8 (1995) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10001201601