The effects of animated banner and pop-up ads on commercial Web sites
Year of publication: |
2005
|
---|---|
Authors: | Gao, Yuan ; Koufaris, Marios ; Ducoffe, Robert H. |
Published in: |
Advanced topics in electronic commerce ; Vol. 1. - Hershey Pa. : Idea Group Publ., ISBN 1-59140-820-2. - 2005, p. 28-50
|
Subject: | Website | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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