Kumar, Sameer; Massie, Cindy; Dumonceaux, Michelle D. - In: Industrial Management & Data Systems 106 (2006) 3, pp. 285-306
Purpose – The cosmetic industry is a very lucrative, innovative, and fast paced industry where product innovation is the key to success. The purpose of this paper is to present a detailed analytical (qualitative) study of cosmetic industry in the global marketplace with a focus on the four...