The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of business logics -- Approaches to CVC: the disruption spectrum

Should we consider e-Business a threat or an opportunity for consumer brands? Responses differ between mass and selective brands, between services and products. Customer involvement and trust are key moderators. But other new, and sometimes scheming, paradigms appear among consumer online and...

In order to capture rapidly emerging and somewhat scattered facts surrounding the soaring Internet business, it is critical to take inventory of some of the major forces that are keeping managers up at night. It is now the right time to transcend the hype and to develop business knowledge of the...

Category management is a real breakthrough in trade practices. Therefore, it generates many critics and there is still a lot of confusion concerning the process. Even if results are not always conclusive, Category Management is expanding across product categories on a world-wide scale. An...