Lee, Seung-Hee; E. Workman, Jane - In: Journal of Consumer Marketing 31 (2014) 6/7, pp. 452-463
Purpose – The purpose of this study was to investigate tendency to gossip, self-monitoring and fashion leadership among young adult consumers in two cultures: US and South Korean. Design/methodology/approach – A survey was conducted using a convenience sample of 690 (278 US; 412 Korean)...