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ECONIS (ZBW)
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Relational marketing throughout the history of commercial exchange : blind spots in marketing's origin story
Edwards, Chase J.
;
Baker, Brent L.
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
3
,
pp. 161-177
Persistent link: https://www.econbiz.de/10012258198
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2
Entrepreneurship within the history of marketing
Edwards, Chase J.
;
Bendickson, Joshua S.
;
Baker, Brent L.
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 259-267
Persistent link: https://www.econbiz.de/10012175313
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