Relational marketing throughout the history of commercial exchange : blind spots in marketing's origin story
Year of publication: |
2020
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Authors: | Edwards, Chase J. ; Baker, Brent L. |
Published in: |
Journal of marketing channels : distribution systems, strategy, and management. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7039, ZDB-ID 2112882-0. - Vol. 26.2020, 3, p. 161-177
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Subject: | Business ethics | business history | economic anthropology | Industrial Revolution | marketing channels | relational marketing | relationship marketing era | sales era | Marketing | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Unternehmensgeschichte | Business history | Vertriebsweg | Distribution channel | Wirtschaftsgeschichte | Economic history | Marketingmanagement | Marketing management |
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