//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Ehrenberg, A. S. C."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Markenartikel
15
Marktforschung
13
Verbraucher
11
Consumer behaviour
10
Großbritannien
9
Konsumentenverhalten
8
Brand
7
Brand management
5
Markenführung
5
Statistik
5
Market research
4
Vereinigte Staaten
4
Absatzforschung
3
Consumer goods
3
Theorie
3
Theory
3
Werbungsbetrieb
3
Andrew S. C. Ehrenberg
2
Brand image
2
Brands
2
Fernsehen
2
Markenimage
2
Marktpsychologie
2
Neues Produkt
2
Product differentiation
2
Produkt
2
Produktdifferenzierung
2
Rundfunk
2
Statistische Analyse
2
USA
2
United States
2
Verpackung
2
Advertising effects
1
Advertising planning
1
Befragung
1
Cognition
1
Consumer goods marketing
1
Data collection
1
Demographics
1
Detergents
1
more ...
less ...
Online availability
All
Undetermined
7
Free
2
Type of publication
All
Article
74
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz im Buch
9
Aufsatz in Zeitschrift
9
Book section
9
Reprint
6
research-article
2
Article
1
Collection of articles of several authors
1
Einführung
1
Festschrift
1
Lehrbuch
1
Sammelwerk
1
more ...
less ...
Language
All
Undetermined
51
English
25
German
4
Author
All
Ehrenberg, A. S. C.
49
Ehrenberg, Andrew S. C.
19
Ehrenberg, A.S.C.
9
Goodhardt, G. J.
9
Barwise, T. P.
4
Goodhardt, G.J.
4
Charlton, P.
3
Hammond, Kathy
3
Scriven, John
3
Barnard, N.R.
2
Barnard, Neil
2
Barwise, T.P.
2
Bird, M.
2
Cannon, T.
2
Castleberry, S.B.
2
Channon, C.
2
Chatfield, C.
2
Dall'Olmo Riley, F.
2
Fothergill, J. E.
2
Goodhardt, Gerald
2
Barnard, N. R.
1
Bird, Michael
1
Bloom, Helen
1
Castleberry, S. B.
1
Collins, M. A.
1
Davis, R. E.
1
Davis, R.E.
1
Day, Ralph L.
1
Ehrenberg, A S C
1
England, L R
1
England, Len R.
1
Goodfriend, G. J.
1
Goodhardt, Gerald J.
1
Goodhart, G. J.
1
Hammond, K. A.
1
Hammond, K.A.
1
Hilton, Kenneth
1
Kau, Ah Keng
1
Kennedy, Rachel
1
Pyatt, F. G.
1
more ...
less ...
Published in...
All
Journal of advertising research
10
Journal of marketing research : JMR
9
Brand management ; Vol. 2
5
Journal of the Market Research Society : JMRS
5
Journal of the Royal Statistical Society
4
Applied statistics : a journal of the Royal Statistical Society
2
Commentary : the journal of the Market Research Society
2
Esomar congress
2
European Journal of Marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Management Science
2
Measuring and managing brands
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
A Wiley-Interscience publication
1
Applied economics
1
British journal of marketing : reporting current research theory and practice
1
Current controversies in marketing research
1
Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
1
European Journal of Operational Research
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Industrial Economics
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic literature
1
Journal of marketing management : MM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Mathematical model building in economics and industry ; Series 1
1
Models of buyer behavior
1
Penguin Education
1
Penguin Modern Management Readings
1
Publications / Market Research Society
1
Statistische Hefte : internationale Zeitschrift für Theorie und Praxis
1
Store choice, store location and market analysis
1
The economic journal : the journal of the Royal Economic Society
1
The journal of industrial economics
1
The statistician : journal of the Institute of Statisticians
1
more ...
less ...
Source
All
ECONIS (ZBW)
65
OLC EcoSci
7
RePEc
5
Other ZBW resources
2
EconStor
1
Showing
1
-
10
of
80
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Patterns of store choice
Kau, Ah Keng
;
Ehrenberg, Andrew S. C.
- In:
Store choice, store location and market analysis
,
(pp. 225-250)
.
2015
Persistent link: https://www.econbiz.de/10011492724
Saved in:
2
The Ehrenberg legacy : lessons in buying behavior, television, brand perception, advertising, and pricing
Scriven, John
;
Goodhardt, Gerald
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 198-202
Persistent link: https://www.econbiz.de/10009618396
Saved in:
3
The laws of marketing science : Andrew S. C. Ehrenberg (1926 - 2010)
In:
Journal of advertising research
52
(
2012
)
2
,
pp. 196-197
Persistent link: https://www.econbiz.de/10009618398
Saved in:
4
Andrew Ehrenberg: A tribute (1926 - 2010)
Ehrenberg, Andrew S. C.
(
honouree
)
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 196-276
Persistent link: https://www.econbiz.de/10009618387
Saved in:
5
Understanding brand performance measures : using Dirichlet benachmarks
Ehrenberg, Andrew S. C.
;
Uncles, Mark D.
;
Goodhardt, …
-
2010
Persistent link: https://www.econbiz.de/10003924350
Saved in:
6
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
7
Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
8
If you're so strong, why aren't you bigger? : making the case against brand equity
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924346
Saved in:
9
The variability of attitudinal repeat-rates
Dall'Olmo Riley, F.
;
Ehrenberg, Andrew S. C.
; …
-
2010
Persistent link: https://www.econbiz.de/10003924358
Saved in:
10
Differentiation or salience
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Scriven, John
-
2009
Persistent link: https://www.econbiz.de/10003784860
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->