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Search: person:"Elberse, Anita"
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Elberse, Anita
28
Eliashberg, Jehoshua
4
Barwise, Patrick
3
Hammond, Kathy
3
Oberholzer-Gee, Felix
3
Anand, Bharat N.
2
Ferguson, Alex
2
Verleun, Jeroen
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Harvard-Business-Manager : das Wissen der Besten
4
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3
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3
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2
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ECONIS (ZBW)
18
OLC EcoSci
7
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1
Die Teamformel
Elberse, Anita
- In:
Harvard-Business-Manager : das Wissen der Besten
45
(
2023
)
4
,
pp. 20-29
Persistent link: https://www.econbiz.de/10014280503
Saved in:
2
Die Ferguson-Formel
Elberse, Anita
;
Ferguson, Alex
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010227061
Saved in:
3
Blockbusters : hit-making, risk-taking, and the big business of entertainment
Elberse, Anita
-
2013
-
1. ed.
Persistent link: https://www.econbiz.de/10010460333
Saved in:
4
Ferguson's formula
Elberse, Anita
;
Ferguson, Alex
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 116-125
Persistent link: https://www.econbiz.de/10010128893
Saved in:
5
Superstars and underdogs : an examination of the long tail phenomenon in video sales
Elberse, Anita
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436354
Saved in:
6
The economic value of celebrity endorsements
Elberse, Anita
;
Verleun, Jeroen
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10009618401
Saved in:
7
The Economic Value of Celebrity Endorsements
Elberse, Anita
;
Verleun, Jeroen
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10009998269
Saved in:
8
Bye-bye bundles : the unbundling of music in digital channels
Elberse, Anita
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 107-123
Persistent link: https://www.econbiz.de/10008822080
Saved in:
9
Bye-Bye Bundles: The Unbundling of Music in Digital Channels
Elberse, Anita
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 107-107
Persistent link: https://www.econbiz.de/10008410559
Saved in:
10
Das Märchen vom Long Tail
Elberse, Anita
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
8
,
pp. 32-44
Persistent link: https://www.econbiz.de/10003734450
Saved in:
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