The economic value of celebrity endorsements
Year of publication: |
2012
|
---|---|
Authors: | Elberse, Anita ; Verleun, Jeroen |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 2, p. 149-165
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Sportler | Athletes | Werbewirkung | Advertising effects | Unternehmenserfolg | Firm performance | USA | United States |
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