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Journal of sport management : the official journal of the North American Society of Sport Management
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Olympic ambush marketing networks and knowledge transfer : examining their impact on the institutionalization of anti-ambush marketing legislation
Ellis, Dana L.
;
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 473-489
Persistent link: https://www.econbiz.de/10011616150
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