Gudigantala, Naveen; Bicen, Pelin; Eom, Mike (Tae-in) - In: Management Research Review 39 (2016) 1, pp. 82-114
Purpose – This study aims to theorize and empirically examine the relationship between “purchase intention and conversion rate”, “website satisfaction and conversion rate” and “purchase intention and conversion rate”. E-Commerce conversion rate represents the percentage of visits...