An examination of antecedents of conversion rates of e-commerce retailers
Year of publication: |
2016
|
---|---|
Authors: | Gudigantala, Naveen ; Bicen, Pelin ; Eom, Mike Tae-in |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 39.2016, 1, p. 82-114
|
Subject: | Purchase intention | E-commerce conversion rate | E-commerce success factors | Website satisfaction | Electronic Commerce | E-commerce | Website | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Erfolgsfaktor | Success factor | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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