Purpose The purpose of this paper is to identify, present and analyze the strengths and weaknesses mentioned by leaders when describing how their organization works with creating customer value in commercial experiences. Furthermore, the overall research purpose is to explore the creation of...

Purpose – A new type of business offering is currently gaining much attention, a type which in some aspects appears to be distinct from goods and services. These offerings are usually denoted as commercial experiences and are claimed to provide higher customer value than other types of...

A characterization of endogeneity in the binomial regression model is given. The relationship to a model subject to selection is indicated. Maximum likelihood and nonlinear instrumental variable estimators are obtained and evaluated in a Monte Carlo study. A new LM test and a Hausman test...