Commercial experiences from a customer perspective : elaborated, defined and distinguished
Year of publication: |
2010
|
---|---|
Authors: | Lilja, Johan ; Eriksson, Maria ; Ingelsson, Pernilla |
Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 22.2010, 3, p. 285-292
|
Subject: | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing |
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