Search Results - person:"Erramilli, M.Krishna"

Consumer ambivalence toward contraception : towards an integrative framework

Sharma, Piyush; Erramilli, M. Krishna; Chung, Cindy; … - In: International journal of pharmaceutical and healthcare … 9 (2015) 2, pp. 95-117

Persistent link: https://www.econbiz.de/10011375963

Consumer ambivalence toward contraception – towards an integrative framework

Sharma, Piyush; Erramilli, M. Krishna; Chung, Cindy; … - In: International Journal of Pharmaceutical and Healthcare … 9 (2015) 2, pp. 95-117

Purpose – This paper aims to introduce a comprehensive conceptual framework to study the influence of “consumer ambivalence towards contraception” and “intercourse frequency” along with attitudes toward contraception and satisfaction with most familiar contraceptive method, on...

Persistent link: https://www.econbiz.de/10014795974

Acquisition of organizational capabilities and competitive advantage of IJVs in transition economies : the case of Vietnam

Zhan, Wu; Chen, Roger; Erramilli, M. Krishna; Nguyen, … - In: Asia Pacific journal of management : APJM ; a … 26 (2009) 2, pp. 285-308

Persistent link: https://www.econbiz.de/10003826737

Acquisition of organizational capabilities and competitive advantage of IJVs in transition economies: The case of Vietnam

Zhan, Wu; Chen, Roger (Rongxin); Erramilli, M.Krishna; … - In: Asia Pacific journal of management : APJM ; a … 26 (2009) 2, pp. 285-308

Persistent link: https://www.econbiz.de/10008213923

Brands across borders : determining factors in choosing franchising or management contracts for entering international markets

Dev, Chekitan S.; Erramilli, M. Krishna; Agarwal, Sanjeev - 2008

Persistent link: https://www.econbiz.de/10003616669

Challenges of marketing to Asian consumers : exploring the influence of different cultures, life styles and values on consumer behaviour in Asia

Sharma, Piyush; Chung, Cindy; Erramilli, M. Krishna; … - In: Handbook of research on Asian business, (pp. 125-143). 2007

Persistent link: https://www.econbiz.de/10003401229

Choice between non-equity entry modes : an organizational capability perspective

Erramilli, M. Krishna; Agarwal, Sanjeev; Dev, Chekitan S. - 2006

Persistent link: https://www.econbiz.de/10003410736

Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context

Lam, Shun Y.; Shankar, Venkatesh; Erramilli, M.Krishna; … - In: Journal of the Academy of Marketing Science 32 (2004) 3, pp. 293-311

Persistent link: https://www.econbiz.de/10006150592

Knowledge Acquisition and Performance of International Joint Ventures in the Transition Economy of Vietnam

Tsang, Eric W.K.; Nguyen, Duc Tri; Erramilli, M.Krishna - In: Journal of international marketing 12 (2004) 2, pp. 82-103

Persistent link: https://www.econbiz.de/10007229995

Regionalization of multinationals: implications for research in international marketing

Erramilli, M. Krishna - In: Handbook of research in international marketing, (pp. 81-96). 2003

Persistent link: https://www.econbiz.de/10001803759