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International journal of advertising : the quarterly review of marketing communications
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Source characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledge
Yilmaz, Cengiz
;
Eser Telci, E
;
Bodur, Muzaffer
;
Eker …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 889-915
Persistent link: https://www.econbiz.de/10009806780
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