Purpose: The purpose of this paper is to analyze the moderating role of self-confidence and risk acceptance on the relationship between perceived risk and intention to use internet banking. Design/methodology/approach: A survey was conducted with 180 Brazilian banking customers. The...

Purpose This study aimed to understand young children’s influence on family consumer behavior by examining children's and parents’ points of view in the Brazilian context. Design/methodology/approach Through an exploratory approach, the study used focus group discussions and in-depth...

Purpose The purpose of this study is to investigate older shopper behavior in a retail environment. The study focused on how the environment elements of supermarket stores influence older customers to interact with other customers when they shop for groceries. Design/methodology/approach Various...