Young children's influence on family consumer behavior
Kátia Eloisa Bertol, Patricia Liebesny Broilo and Lélis Balestrin Espartel and Kenny Basso
| Year of publication: |
2017
|
|---|---|
| Authors: | Bertol, Kátia Eloisa ; Broilo, Patricia Liebesny ; Espartel, Lélis Balestrin ; Basso, Kenny |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 20.2017, 4, p. 452-468
|
| Subject: | Consumer behavior | Family | Children | Adultization | Infantilization | Konsumentenverhalten | Consumer behaviour | Kinder | Familie | Jugendliche | Youth | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-07-2016-0057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011814301